"Umpqua" is a beautiful green valley in Southern Oregon known for the Umpqua River and the Umpqua Tribe of Indians. It is also known for its great wineries... and it is quickly becoming famous for oatmeal! The Umpqua Valley is where we were born and raised, and where Umpqua Oats was founded. We are also told that "Umpqua" is a Native American word originally meaning "satisfied stomach!"