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Peanut Butter & Co started in 1998 in New York as a cozy sandwich shop offering various kinds of peanut butter sandwiches. Soon people started clamoring to take the peanut butter home. Today, Peanut Butter & Co. is sold in over 10,000 stores around the country and in Canada, the U.K., Japan, and Hong Kong. And the sandwich shop has turned into a pilgrimage site for many peanut butter lovers all over the world.